Helping associations achieve success in developing non-dues revenue from advertising sales, exhibit sales, corporate memberships, and web-based solutions.
Professional Level Advertising Sales Training
As with most professions, ongoing education is essential for continuous success. We are pleased to offer a full-day seminar on the latest trends, techniques and methods to increase your organization’s advertising sales.
Each session is custom developed for your association’s products and the market in which it is operating. Topics covered include:
How to compete successfully against commercial publishers
Integrating web and print advertising sales
Selling the association advantage
Establishing ad rates that work for you, not against you
Understanding the advertising agency/client relationship
Branding of your publications and website to maximize customer awareness
The tools of the trade: media kits, research, circulation audits, tactical marketing tools, prospect management, and more
Relationship selling and key account management
Included with each class is an evaluation of your organization’s media kit and other collateral material as well as plenty of time for your staff to ask specific questions about the unique challenges they are facing.
For one flat fee you may include as many members of your staff as you feel would benefit and the session is held in your office, so there are no staff travel costs.
Call to schedule your session now, so your ad staff is fully prepared to reach new levels of success as they prepare for the busy fall selling season.