Helping associations achieve success in developing non-dues revenue from advertising sales, exhibit sales, corporate memberships, and web-based solutions.
Media Kit Development
Your publication's media kit is the most important sales tool working for you year round. It tells the full story of your products, their circulation, market advantages, editorial calendar, and other information that is referred to throughout the year by your advertisers and their advertising agencies. It is essential to your success that the material included in your media kit is powerful and convincing because it speaks for you when you and your sales staff are not there.
Working with the information, data, and statistics that you have about your association, the industry it serves, and your publication's readers, we will develop the contents and format for your media kit that will effectively provide your advertisers and prospects all of the information they need to make a purchasing decision and the reasons why they should.
Call us today to learn more about the importance the contents of a media kit has to your overall advertising sales success.